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Jun
16

The DefineYourself.ca campaign was recently awarded a Gold Quill Excellence in Electronic Communications award by the International Association of Business Communicators. We are pleased to be recognized across North America as a first class campaign and online destination for women exploring how they feel about aging.
Do you find women to be judgmental of other women? The Define Yourself doctors sit down to discuss their views on women and how they look at one another. Are women tough on themselves when it comes to their appearance? How does peer pressure fit into the equation and what are the motivations of some women who choose cosmetic enhancement?
Dr. Mulholland from Define Yourself sits down to discuss the cultural fascination of transformation and the curiosity of some women about cosmetic enhancement and aging. What kind of questions do women ask in a consult? Is cosmetic maintenance a form of expression and how does this relate to the strength and resiliency of women?

Nov
2007

Define Yourself takes the pulse of women and shares their unique and varied views and attitudes towards the very personal subject of aging. We have spoken with thousands of women in preparation for our Define Yourself Season Two webisode series. There are often key differences between what women feel, what they say, and what they do when it comes to aging.
As the mother of two young children aged five and one-and-a-half, Robin says she knows beauty comes from the inside, but "if you have the choice and it means you can walk around and feel fantastic, why wouldn't you do it?"
Robina, 49, left the institutional trading business to be a stay-at-home mom. Nowadays her passions include cooking and running marathons, the last one of which was in Chicago.
Carol spent many years living around the world working as a hair model. "My hair has been brunette, green and red and I've had lots of weird cuts," she recalls. At 55, Carol says the feeling of getting older is starting to take hold and she doesn't like it.
Margaret is a self-described workaholic. As a 56-year old grandmother with a successful real estate business, Margaret loves to read, spend time with her best friend "the dog" and wishes she could wake up one morning and see a rejuvenated face looking back at her from the mirror.